If you’re a fan of Nike or simply curious about golf clubs, you might be wondering if this iconic brand still makes golf equipment.
After all, Nike was one of the leading manufacturers of golf gear for many years, with notable endorsements from Tiger Woods and Rory McIlroy. But since 2016, when Nike announced its departure from the golf club business, the answer to that question hasn’t been so clear-cut.
“We’re committed to being the undisputed leader in golf footwear and apparel,” said Trevor Edwards, President of NIKE Brand at the time. “But we don’t have plans to manufacture additional golf clubs, balls or bags going forward.”
So what does this mean for golfers who love the Nike brand? Are there still options out there? And how do Nike’s past golf clubs compare to other top brands on the market today?
In this article, we’ll explore the current status of Nike’s golf club offerings, take a look back at some of their most popular models, and give you an idea of where you can find similar products that live up to the same high standards.
The History of Nike Golf
The Founding of Nike Golf
Nike, the global brand that is synonymous with sports and fitness apparel, launched their golf division in 1984 as a line for men’s footwear. It wasn’t until ten years later when they added “Nike Golf” to their roster.
Over the next few years, Nike Golf produced some top-class standalone products such as irons and bags, but it wasn’t until they signed Tiger Woods in January 1996 that things really began to take shape.
The Rise of Tiger Woods and Nike Golf
Tiger Woods joined the sport professionally just one year before signing up with Nike Golf. The company was new to producing clubs at the time, so not only did they have an opportunity to create unique designs for this extraordinary player, but also something he would fall in love with.
Woods saw his share of trials and tribulations throughout his long career, but there’s no denying that his utter dominance on the circuit during the late ’90s into the early 2000s helped launch Nike Golf into new heights of popularity.
“Winning takes care of everything.” -Tiger Woods
The Evolution of Nike Golf Technology
In recent times, Nike Golf has been trying to revolutionize their various product ranges while maintaining their strong connection to cutting-edge technology. This has led them to produce drivers that are shaped like hats, face-milled putters, and balls that can fly longer than you ever thought possible.
Around 2017, Nike announced that they were shutting down their production of golf equipment entirely, including all clubs and balls. Fans of these items didn’t let that deter their ardor. Many die-hard enthusiasts were left wondering if Nike still made golf clubs.
Although Nike Golf hasn’t produced any new clubs or balls since 2017, it doesn’t mean what they did produce is any less valid. In fact, many insider professionals wax lyrical about how good the drivers and irons were, and you can still pick up some on auction sites like eBay or other secondary markets.
The Decision to Stop Making Golf Clubs
In August of 2016, Nike announced that they would be halting the production of their golf clubs. The decision came as a surprise to many, especially considering the popularity of some of Nike’s clubs, such as the Vapor Driver and the Method putters.
Despite the success of individual clubs, Nike Golf was struggling financially as a whole. In the previous fiscal year, the division had lost $74 million in revenue. This loss can largely be attributed to declining participation in the sport of golf, which has been a trend for several years now. As a result, Nike decided to shift its focus away from equipment and towards apparel and footwear.
“We’re committed to being the undisputed leader in golf footwear and apparel,” said Trevor Edwards, President of Nike Brand.
The Financial Struggles of Nike Golf
Nike’s financial struggles in golf were not limited to just equipment sales. The company also had trouble signing and retaining high-profile golfers to endorse their products. Nike’s biggest golf endorsement deal was with Tiger Woods, but his performance on the course declined significantly in recent years due to injuries and personal issues.
Other athletes sponsored by Nike Golf include Rory McIlroy, Jason Day, and Michelle Wie. While these players have had success on the course, their accomplishments did not equate to significant sales for Nike Golf.
Furthermore, Nike faced fierce competition in the golf market from established companies like Callaway, Ping, and Taylor Made, as well as newer entrants such as PXG.
The Shift to Focus on Apparel and Footwear
Despite discontinuing their equipment line, Nike remains committed to the sport of golf. However, instead of trying to make money through club sales, Nike is focusing on selling golf apparel and footwear.
Nike has a reputation for creating high-quality and stylish clothing and shoes, and they have already produced several successful golf-specific products. For example, their innovative Dri-FIT technology has been implemented in many of their golf shirts to help keep players dry during rounds.
Additionally, Nike’s golf shoe lineup has been well-received by both amateur and professional golfers alike. One popular model is the Lunar Control Vapor 2, which features unique spikes designed to provide maximum traction while still being comfortable to wear throughout an entire round of golf.
The Impact on Nike Golf’s Athletes
The decision to stop making golf clubs meant that Nike was no longer able to supply their sponsored athletes with equipment. However, Nike made it clear that they would fulfill all existing contractual obligations with their golfers, including providing them with apparel and footwear.
Many of Nike’s top golfers were initially hesitant about the switch, but ultimately decided to remain loyal to the brand. Rory McIlroy, for instance, signed a long-term extension with Nike in early 2017, despite knowing that he would no longer be using Nike clubs on the course.
Jason Day had a different reaction to the news. The former world number one golfer announced that he would be leaving Nike Golf entirely, citing frustration with the company’s “transition out of equipment.”
The Future Direction of Nike Golf
Nike’s decision to stop making golf clubs was undoubtedly a difficult one. However, the move appears to be paying off so far. In the first quarter of fiscal year 2018, Nike reported a revenue increase of 6% in its golf division, due largely to increased demand for apparel and footwear.
Rory McIlroy, who is now sponsored exclusively by Nike for apparel and footwear, has even said that he believes the company’s decision to focus on those areas was a smart one.
“I think it’ll be great. I mean, they still make the best shoes and apparel. So, as long as I can utilize that, no matter what other equipment I have in my bag, then all will be well”
While some may miss having Nike clubs in their golf bags, the company’s decision seems to have been a necessary step towards securing their future in the sport.
What Happened to Nike’s Golf Club Line?
The Discontinuation of Nike’s Golf Club Production
Yes, it is true that Nike no longer produces golf clubs. The sports company was a major player in the golf club industry for years and had numerous high-profile athletes playing with their equipment. However, in 2016, Nike announced its exit from the golf club market. According to Nike, this decision was made due to declining sales and difficult competition.
Nike began producing golf clubs in the late 1990s, and soon after, some of the biggest names in golf started using their clubs including Tiger Woods, Rory McIlroy, and Michelle Wie. Despite being popular among professional golfers and enthusiasts, the brand struggled to achieve success in the mass market. Sales were not meeting expectations making the brand incur losses year on year. As other brands gained more popularity, Nike found itself getting left behind despite having signed up top-ranked players as brand ambassadors.
The Sale of Nike’s Golf Club Technology
While Nike may have ceased manufacturing golf clubs, they did not completely abandon the golf world. Instead, they redirected their focus on developing technologies which could be used in various areas like apparel, footwear, accessories, etc. including golf balls, bags, and apparel.
In addition, Nike sold its golf club technology to another well-known sporting goods company, Honma. In March 2021, Honma launched a new set of irons called G1X, which claims to use the same golf-ball speed technology developed by Nike. This partnership seems to reflect Honma’s desire to become a renowned force in the global golf economy while also helping Nike recover some money back from its investments in research and development before quitting supplies of golf clubs.
The Legacy of Nike’s Golf Clubs
Despite its cessation in production, the golf activities of Nike have left a lasting legacy in the game’s history. From developing innovative technologies that we still see today from other brands to being involved with some of the biggest names in golf, Nike set a standard trend for all companies within this industry and inspired many others through their product design and branding strategies.
“Nike gave up on selling equipment but they accomplished what they wanted in terms of brand-building” -Sports Marketing Expert, Bob Dorfman
To date, some of the most iconic moments in golfing history were achieved when players used Nike golf clubs- Tiger Woods winning his last Masters in 2019 was an exceptional feat using Nike irons during practice rounds leading to speculation amongst golf fans about if he could win another major, highlighting once again how significant Nike’s presence has been in golf culture and history despite having suspended club-making given low profitability margins.
While Nike may no longer manufacture golf clubs, their influence can still be felt across the world of golf due to its legacy. Its impact remains relevant for inspiring innovations, building strong brands and extending partnerships which play a big role in shaping the overall sporting goods industry today.
Are Nike Golf Clubs Still Available for Purchase?
The Status of Nike’s Golf Club Inventory
Many golfers are wondering if they can still purchase Nike golf clubs, after the company announced in 2016 that it was exiting the golf equipment industry. While Nike is no longer manufacturing or selling new golf clubs, some retailers may still have a limited supply of them available for sale.
Nike withdrew from making and selling golf clubs, balls, and bags to focus on shoes and apparel. The decision came after several years of struggling to turn a profit in the highly competitive golf equipment market. Despite this setback, Nike continues to be one of the world’s biggest and most profitable athletic brands.
If you’re looking for Nike golf clubs, your best bet might be to check with authorized dealers or online retailers. Keep in mind that availability may be limited, as existing inventory dwindles and customers snap up remaining products.
The Availability of Nike’s Golf Clubs on Resale Markets
In addition to checking traditional retail channels, golfers who are interested in purchasing Nike clubs may want to keep an eye out for deals on resale websites like eBay or Craigslist. Like other discontinued or rare items, demand for Nike clubs among collectors remains strong.
Buyers need to be cautious when shopping on these sites. Be sure to read product descriptions carefully, examine photos closely (if possible), and research the seller’s reputation before placing an order. Remember that unauthorized resellers may not have any warranty protection or return policies, so be fully informed before making a purchase.
“Nike made great golf gear, but unfortunately businesses do what makes sense for their bottom line.”-Geoff Shackelford, editor of Gear Patrol
While Nike is no longer producing new golf clubs, you may still be able to find them retail or resale channels. Keep an eye on available inventory and do your research before making any purchases.
Alternative Golf Club Brands to Consider
One of the most popular and reputable golf club brands aside from Nike is Callaway Golf. They offer a wide range of clubs, including drivers, irons, wedges, hybrids, and more. One of their best-selling products is the Callaway Rogue driver, which utilizes advanced technology to improve launch and forgiveness on off-center hits.
The brand also offers customized club fitting services for players looking for tailored equipment based on their individual swing characteristics. Additionally, Callaway has an extensive line of women’s golf clubs, catering to female players with various skill levels.
“The Rogue driver from Callaway Golf was one of the highest-rated drivers on the market in 2018, providing impressive distance and accuracy.” -Golf Digest
TaylorMade Golf is another top competitor in the market, offering high-quality golf clubs for both amateurs and professionals. Some of their notable product lines include the M series drivers, P Series irons, and Spider putters.
Besides traditional club designs, TaylorMade also introduces innovative features like twist face technology that emphasizes better contact on off-center hits. Also, they have introduced Speed Bridge technology in their latest model of irons for added speed and stability during ball impact.
“TaylorMade’s M6 fairway wood uses the revolutionary Speed Bridge technology to increase ball speed and distance on off-center strikes.” -Golf Monthly
Mizuno Golf is known for their premium quality irons that provide precision and control on every shot. Their irons are frequently used by tour professionals thanks to their exceptional feel and workability.
Mizuno recently released their ST-Z and ST-X drivers with carbon composite crowns for enhanced forgiveness and distance. They also launched their CLK hybrid club, which not only offers a clean look but provides advanced playability on the course.
“If you want to experience buttery-soft feel and the ultimate shot-shaping control in your irons, Mizuno is what you’ve been looking for.” -Golf Monthly
For over 60 years, Ping has provided exceptional performance, innovation, and customization options for golfers all over the world. Their G425 line of drivers have made significant improvements with turbulators for reduced drag and added speed.
Ping’s iron series, like i210 and Blueprint, offer incredible accuracy, workability, and a soft yet powerful impact. Additionally, they recently debuted Glide Forged PVD wedges that provide a true spin and better contact around the greens.
“Ping’s new G425 Max Driver delivers excellent stability and adjustability without sacrificing ball speed or forgiveness.” -Golf Digest
With Nike no longer producing golf clubs, players can find alternative brands offering quality equipment that fits their style and needs. Whether you’re a beginner or seasoned player, these brands mentioned above are well worth considering if you plan to purchase a new set of clubs or upgrade your current ones.
Why Nike Golf Clubs Are Still Relevant in the Industry
Nike officially announced its departure from the golf equipment business in 2016, but that does not mean that their golf clubs are no longer valuable. In fact, their technological advancements and endorsement by professional players make them still relevant today.
The Technology and Innovation of Nike Golf Clubs
“One thing Nike proved is they were never afraid to take on the industry giants when it came to innovation.” – Dan Murphy, ESPN Senior Writer
Nike was always pushing boundaries in golf club technology. They were one of the first companies to introduce cavity back irons, which increased forgiveness for amateur players. Later, they introduced their NexCOR face technology, which produced faster ball speeds off the clubface, resulting in more distance.
Their RZN core technology also brought improvement to their golf balls, creating a softer feel with quicker greenside spin. With all these technological advancements, Nike golf clubs remain competitive with other leading brands in the market.
The Endorsement of Professional Golfers by Nike Golf
“It’s not often you stay committed to something like this for so long and see it pay off at such a high level.” – Tiger Woods, on his experience using Nike products during his career
Nike had some of the top professional golfers endorsing and playing with their equipment during their time in the industry, including Rory McIlroy, Michelle Wie, and Tiger Woods. This shows that professional golfers trusted and valued Nike clubs, further solidifying their place in the market as reputable and high-performing products.
Many golfers still use Nike clubs and have found success with them despite Nike’s withdrawal from the business. For example, Brooks Koepka won 3 major championships using Nike clubs, proving their relevance and value for players at all levels.
The Nostalgia and Legacy of Nike Golf Clubs
“It’s a group unlike any other; they’re borderline cult following.” – Jonathan Wall, former golf equipment writer for PGA Tour
Nike’s exit from the industry created a sense of nostalgia among golfers who were fans of their products. Their unique designs and color schemes distinguish them from other brands, appealing to those who appreciate style in their game as well.
Collectors also find Nike golf clubs valuable due to their rarity. Some limited-edition sets have increased in value substantially since the announcement of Nike’s departure from the business. The legacies of Tiger Woods and Rory McIlroy will also keep collectors interested in acquiring these clubs and cementing Nike’s place in the market for years to come.
The Collectibility and Resale Value of Nike Golf Clubs
“I’ve seen everything that hit the market in 20 years… There is nothing on the market today that outperforms or looks better than what we were selling in the early days of Nike Golf.” – John Cook, former PGA Tour player and Nike endorser
Nike’s decision to pull out of the golf industry led to some stores covering up displays and limiting discounts on remaining inventory, which only added to the mystique and collectability of their club lines. While it might be difficult to find unopened boxes of Nike clubs still for sale, there are plenty of second-hand options available that can be purchased online or through personal sales networks.
Due to their rarity and reputation, some collector-specific models sell for thousands of dollars. But even non-limited edition sets hold value above average for typical used equipment. Buying used can benefit both parties, providing some additional purchasing power for the buyer while ensuring that Nike’s incredible clubs continue to have life and purpose.
Frequently Asked Questions
Are Nike golf clubs still available in the market?
Yes, Nike golf clubs are still available in the market. Although Nike has stopped producing golf equipment, their clubs can still be found in stores and online retailers.
Can you purchase new Nike golf clubs in stores?
Yes, you can still purchase new Nike golf clubs in stores. While Nike has stopped producing golf equipment, retailers still carry their remaining inventory.
Is Nike still producing golf clubs for professional athletes?
No, Nike is no longer producing golf clubs, including for professional athletes. Nike decided to focus on apparel and footwear instead of golf equipment.
What is the current status of Nike’s golf club production?
Nike has stopped producing golf clubs, including drivers, irons, and putters. They made the decision to focus on apparel and footwear instead of golf equipment.
Are Nike golf clubs still considered high-quality equipment?
Yes, Nike golf clubs are still considered high-quality equipment. Many golfers still use and recommend Nike clubs for their performance and technology.